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    天友乳業召開2019年營銷大會

    首頁 > 新聞 > 集團要聞

    1月9日,集團所屬天友乳業召開2019年營銷大會。集團董事長、黨委書記何勇同志,總經理、黨委副書記王千六同志,以及集團所屬各單位主要領導蒞臨會場;天友乳業領導班子、各機構(部室)主要負責同志以及來自全國各地的優秀經銷商代表、戰略合作伙伴、咨詢專家等近500人齊聚一堂,共謀2019。

    會議指出,2018年,天友乳業依托持續不斷的創造力,始終圍繞集團“四個一切”戰略宗旨、“五化一體”戰略路徑,不斷提升品牌價值、夯實市場基礎、優化營銷策略,取得了一定的成績。

    會議強調,在滿懷希望的2019年,天友乳業將繼續以集團新時期發展戰略體系為指引,圍繞“四個一切”戰略宗旨,以“四方八能”機制創新為突破口,把握時代大勢,以“市場需求力”和“大營銷力”拉動發展,以創新力驅動發展,以統籌社會資源力推動發展,全力破冰瓶頸,實現變革,攜手更多經銷商伙伴,一道創造更多不平凡!

    會議要求,全體天友人必須聚焦2019年23.6億元的年度目標任務,在“四個堅持”上狠下功夫,求突破,見成效:一是堅持以用戶為中心,不斷致力于用合適的產品以合適的方式去滿足不同用戶的需求;二是堅持高質量發展要求,提高集約化規模化經營水平,精準把握市場需求;三是堅持推動機制創新,激發營銷團隊的內生動力和活力;四是堅持可持續發展,加大研發、信息化建設以及優秀人才引進等戰略性投入。

    集團董事長、黨委書記何勇同志在會上發表重要講話。何董事長首先從基于企業存在理由、營銷本質、企業發展動力、大營銷、全產業鏈的價值鏈以及提升競爭力六個方面,強調了營銷工作的極端重要性,要求大家進一步深化認識、看清短板、明確思路,推動具體工作落實。

    何董事長指出,營銷工作的重點和著力點在于“明確總體要求,解放思想,創新思維,再造營銷體系,提升營銷競爭能力”,要求天友乳業切實圍繞想得到、看得到、聽得到、嘗得到、買送得到、送得到“六到”,想辦法,添措施,再造營銷體系。

    何董事長強調,在激烈的市場競爭中,必須強化人的管理,盡力突破人的思維慣性障礙和思維封閉障礙,進行思維創新:一是要找準自身優勢,進而去發揚、張揚、放大這種優勢;二是要增強本領,提升單兵作戰能力,善于抓住問題和關鍵,處理問題要果敢迅速;三是要分工明確,團結協作;四是要強化領悟執行;五是要有敏銳的洞察,最大限度滿足用戶需求。

    針對天友乳業的發展,何董事長就加強體制機制的再造建設、加強企業價值觀的有效轉化、加強標準化制定實施、產品的選擇及產品的二次延伸、門店功能的拓展等方面進行了深刻闡述,提出了明確的工作要求。同時,何董事長還就如何布局新零售,進行了專題講解,并提出了七個“極致”的工作要求:一是效率極致。包括人的效率、收益的效率、服務用戶的效率;二是服務的極致;三是體驗的極致;四是產品的極致;五是運營的極致;六是供應鏈的極致;七是品類的極致。

    何董事長強調,一切工作的出發點和落腳點,都必須回歸到營銷的本質上來,回歸到戰略上來,回歸到戰略宗旨、戰略理念上來,回歸到企業存在的領域上來,回歸到年度目標任務上來。

    會議期間,部分經銷商代表、戰略合作伙伴、咨詢專家等還作了交流發言;并舉行了“天友領鮮跑團”授旗儀式及“優秀經銷商”“優秀運營商”等各類獎項的頒獎儀式。



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